A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few reasons why you need to protect your brand:

Notice

Trademark registration of your mark gives everyone constructive notice of one’s ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a look up an identical or similar mark as yours will observed that you already own the mark, is therefore put on notice that its use of much the same or similar mark to yours may lead to trademark infringement. 3rd workout party is put on notice to look for a new and different mark. With such notice, registering your mark prevents a prospective conflict in long term.

Social Media

Social media is an imperative resource for a lot of businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies within position to combat improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on company for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social sites account. See the venue’s policies for more. However, I have discovered that this complain to be able to social media site of this wrongdoing and claim that another is your brand without permission, the company administrator responds with a request of proof of ownership of the subject company name. A trademark registration gives compelling proof brand usage.

Brand Loyalty

Registering your mark shows a persistence procedure for assignment of Trademark in India your logo and shows consumers that pledge. The goodwill that could be developed through such commitment is invaluable to an online-business.

Cybersquatting

Cybersquatters register domain names that are identical or significantly like other parties’ trademarks or known brands with really the only purpose of selling them (to the rightful owner) for a high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a website name will be identical or similar to your trademark.

Trademark Renewals

Trademark registration can go on for as long as you continue when using the mark in commerce. Or even some companies that have registered trademarks which are over 100 years old.

Trademark registration may not be for company. However, there are lots compelling reasons for protecting your brand just you protect any other business skill. A trademark is your business’ brand, its identifier. Protect it with trademark registration.